Real estate should be transparent, fair and centred on the people who matter most – you. PropertyUp was created by a collective of property owners, data analysts and technologists who were frustrated by outdated practices and opaque processes.
Instead of becoming another listings portal, we set out to build a service that connects people with the professionals they need, when they need them. Whether you are preparing to sell or gearing up to buy, our platform helps you make informed decisions and achieve the best possible outcome.
We exist to empower sellers and buyers alike. Using advanced analytics, real‑time market data and genuine human insight, we help homeowners prepare, market and sell their properties while giving buyers access to independent service providers and support so they can purchase with confidence. Our mission is simple:
For sellers: maximise your return and reduce stress. We use data, market experience and a network of independent professionals to help you present, price and market your property for success.
For buyers: unlock opportunities and make confident choices. We connect you with trusted professionals – buyers’ agents, conveyancers, mortgage brokers, tradespeople and inspectors – and provide honest information about price and condition. Our network of experts works only in your best interest.
PropertyUp’s vision is to create a modern, end‑to‑end service where every buyer and seller has access to the information and support they need to succeed. To achieve this, we focus on three pillars:
Performance‑based partnerships. We provide recommendations based on data analytics that combine results and customer feedback. There are no hidden referral agreements, so you can trust that our recommendations are impartial.
A seamless journey. From the moment you think about selling to the day you hand over the keys (or receive them), PropertyUp provides guidance and introduces you to a network of independent professionals to make the process smooth and efficient.
Data you can trust. Decisions are better when they’re informed. We collect and analyse real‑time sales data from reputable sources, demographic trends and buyer behaviour to give you an edge.
Integrity and transparency. Every recommendation is backed by data and our commitment to your success. We believe that maximising a sale price or finding the right home starts with transparency and ends with results.
Fairness for everyone. The platform works for sellers and You’ll never have to worry about hidden fees or undisclosed relationships influencing your options.
Innovation with a human touch. Technology helps us analyse markets quickly, but great real‑estate decisions still rely on empathy, guidance and trust. Our team combines data science with genuine customer care.
Local expertise. We’re based in Melbourne, and we understand Australia’s diverse property markets. Whether you’re selling a family home in Victoria or buying your first apartment in another state, we connect you with professionals who know your neighbourhood.
With our expertise and guidance, you can confidently sell your property knowing you’re maximising both your price and your opportunities.