What is PropertyUp?
PropertyUp is an independent platform created to make buying and selling property easier and fairer. We combine advanced technology, real‑time market data and human insight to help homeowners prepare, market and sell their properties, and to connect buyers with the right service providers. We are not a listings portal; instead, we work behind the scenes to put you in touch with trusted professionals who can help you achieve your property goals.
How do you help sellers?
Our service for sellers is designed to maximise your result while reducing stress. We:
- Prepare your property: Whether it’s renovation, styling or staging, we provide guidance to help you present your home at its best.
- Match you with an agent: We evaluate agent performance, marketing strategies and customer feedback to introduce you to high‑performing agents, free from referral agreements or existing relationships.
- Provide pricing and marketing insights: Using data and market trends, we offer an honest appraisal and craft a bespoke marketing plan.
- Support you to settlement: We remain involved through negotiations, auctions and settlement, introducing you to conveyancers and other professionals as needed.
How do you help buyers if you don’t list properties?
Instead of publishing listings, we guide buyers through every stage of their property journey. Our role is to:
- Connect you with independent experts. We recommend buyers’ agents, mortgage brokers, conveyancers, tradespeople and building inspectors who will work solely in your interest. There are no hidden referral agreements; recommendations are based on performance and customer feedback.
- Demystify the process. We provide advice on suburb selection, budgeting, due diligence and bidding strategies so you can make informed decisions.
- Share data and insights. Buyers receive market updates and comparable sales information so they know what to expect when making an offer.
- Assist after purchase. We can introduce you to moving services and tradespeople to ensure a smooth transition into your new home.
What types of service providers do you recommend?
We maintain a curated network of professionals across Australia. Depending on your needs, we can connect you with:
- Real estate agents who specialise in your suburb and property type.
- Conveyancers and property lawyers to handle legal paperwork.
- Mortgage brokers to help you secure finance.
- Tradespeople for repairs, renovations or styling.
- Buyers’ agents who search for and negotiate properties on your behalf.
- Building and pest inspectors for pre‑purchase due diligence.
- Removalists and storage providers to help you move.
All recommendations are performance‑based and independent
Do you charge for your service?
Our core service of matching you with professionals and providing guidance is free for buyers and sellers. In some cases, third‑party providers may charge for their services (e.g., conveyancing or building inspection fees), but we receive no hidden commissions. Our focus is on transparency and results.
Where do you operate?
PropertyUp is based in Melbourne and serves clients across Australia. Our network includes professionals in all major cities and many regional areas. If you’re unsure whether we cover your location, feel free to get in touch.
How are your recommendations different from referrals on other platforms?
Many real‑estate platforms earn referral fees or have pre‑existing relationships with certain agents or service providers. PropertyUp takes a different approach: we evaluate performance data, client feedback and market results to make unbiased recommendations. This commitment to transparency and integrity means you can trust that our suggestions are based solely on what’s best for you.
Do you work with first‑time buyers and downsizers?
Yes. Whether you’re buying your first home, upgrading, investing or downsizing, we tailor our advice to your situation. Our specialists are experienced in guiding people through various stages of the property lifecycle.
How do I get started?
Simply contact us through our website or give us a call. We’ll ask a few questions about your goals and then introduce you to the right professionals. From there, you decide how much or how little support you need. We’re here to help every step of the way.
Privacy and transparency
- What happens to my data? We store only what we need to serve you, and we do not sell your personal information. We share your contact details with shortlisted agents and partners only after you say yes.
- Will you spam me or pass my details around? You control introductions. We keep communication simple and respectful.
Process and timing
- What does the process look like?
- Tell us about the property and your goals.
- We review data and prepare a shortlist.
- You meet the agents and compare proposals.
- We coordinate staging, photography, and trades if needed.
- You and your agent launch with the right strategy.
- We stay on call until settlement.
- How long does a typical sale take? It depends on location, price point, season, and presentation. Your agent will give a view on timing. We focus on preparation that shortens time on market and strengthens price.
- What if the campaign is not working? We run a mid-campaign check. We review buyer feedback, pricing signals, marketing quality, and presentation. If needed, we adjust quickly.
Control and commitments
- Am I locked into anything with PropertyUp? You can stop at any time. There is no fee from us.
- Can I change agents mid-campaign? If the relationship is not working, we can help you understand your listing agreement and options. We will support a fair transition if you decide to switch.
- Do you push a particular marketing package? We help you choose the right package for your property, not the biggest spend. Quality photos, strong copy, and smart targeting matter most.
Coverage and property types
- Where do you operate? Across Australia, with strong coverage in metro areas and many regional towns.
- What types of properties do you support? Houses, townhouses, apartments, prestige homes, lifestyle and acreage, development sites, and small commercial where relevant.
Results and proof
- How will I know if your shortlist is any good? You will see recent, relevant sales and track records for each recommended agent, plus our notes on fit. You make the final call.
- What makes you different from other services? We are a genuine one-stop shop for the entire journey, not only agent matching. We shortlist a small number of high-fit agents, we stay involved through preparation and launch, and we are open about how we get paid. Our edge is problem solving and execution, not just a directory.
- Do you have testimonials or case studies? We can share real stories that show the impact of the right agent and smart preparation. Ask us for examples similar to your property.
Practical questions
- Am I locked into anything with PropertyUp? You can stop at any time. There is no fee from us.
- Can I change agents mid-campaign? If the relationship is not working, we can help you understand your listing agreement and options. We will support a fair transition if you decide to switch.
- Do you push a particular marketing package? We help you choose the right package for your property, not the biggest spend. Quality photos, strong copy, and smart targeting matter most.
Turning your property into maximum profit.
With our expertise and guidance, you can confidently sell your property knowing you’re maximising both your price and your opportunities.